JennaPalazzo_bioimage

JENNA PALAZZO

I have worked to become a multifaceted designer, experienced in graphic design, branding, marketing, and art direction with a specialization in illustration. Growing up in New York, I always had a pen in my hand, drawing whimsical and playful characters.  My love for illustration quickly developed into an appreciation and keen eye for good design. I gained knowledge and experience in a range of medium while studying at Parsons, The New School for Design, earning a BFA in Illustration. I am well versed in the Adobe CC suite, a range of traditional art forms and am familiar with Shopify, and Magento eCommerce platforms.

Im available for any and all collaborative projects or commissions.

JennaMPalazzo@gmail.com  |  516.551.9966  |  @JennaPalazzo

 

professional experience

Art Director; Socialfly
April 2018 - Present

Freelance Senior Web Designer; Victoria's Secret
January 2018 - April 2018

Worked with Victoria’s Secret marketing department to come up with dynamic and innovative new layouts for their beauty newsletters. Worked closely with copywriter and creative director to achieve new layouts and to tell brands messaging through newsletters.

Art Director - Lead Designer; Satya Jewelry
August 2014 - January 2018

As Art Director for Satya Jewelry, a wellness-inspired jewelry and lifestyle company, I have been excited to direct the marketing and branding department since 2014. I lead a small but powerful team to create innovative, cutting-edge design. Together we have honed the company’s look and feel with a modern and conscious aesthetic, achieving 30% sales growth for three consecutive years. I also worked to expand our network of affiliated brands, directing cross-channel partnerships with Deepak Chopra, Spiritual Gangster, OneLoveOrganics, Hanky Panky, Marie Forleo, Gabby Bernstein, REN skincare, Farmacy and Kimberly Snyder. With high visual standards and close attention to detail, I work to create beautiful and effective design.

Graphic Designer; Satya Jewelry
March 2014 - August 2014

I was hired at Satya Jewelry as a graphic designer at a time where the company was reinventing its image, and I was tasked with updating and improving the companies visual look. Working closely with the marketing team and Creative Director, I worked to ensure that branding was consistent across the board; including lookbooks, photo shoots, and web creative. I spearheaded a new social media strategy and gained new followers rapidly with a fresh direction and captivating photography. Working at Satya I became accustomed to the fast pace work environment of a fashion, meeting tight deadlines and reacting creatively to last minute updates.  

Illustrator, Graphic Designer; Freelance
June 2012 - March 2014

During my senior year at Parsons, I began putting my skills to use as a freelancer. Upon graduation, I entered the workforce as an independent artist, producing design and illustration for a range of clients. I produced a children's video series, commercial work appearing on New York 1, as well as a series of logo designs and branding work.  


education

BFA, Illustration; Parsons, The New School for Design