I have worked to become a multifaceted designer, experienced in graphic design, branding, marketing, and art direction with a specialization in illustration. Growing up in New York, I always had a pen in my hand, drawing whimsical and playful characters. My love for illustration quickly developed into an appreciation and keen eye for good design. I gained knowledge and experience in a range of medium while studying at Parsons, The New School for Design, earning a BFA in Illustration. I am well versed in the Adobe CC suite, a range of traditional art forms and am familiar with Shopify, and Magento eCommerce platforms.
Im available for any and all collaborative projects or commissions.
JennaMPalazzo@gmail.com | 516.551.9966 | @JennaPalazzo
Freelance Senior Web Designer; Victoria's Secret
February 2018 - Present
Art Director - Lead Designer; Satya Jewelry
August 2014 - Present
As Art Director for Satya Jewelry, a wellness-inspired jewelry and lifestyle company, I have been excited to direct the marketing and branding department since 2014. I lead a small but powerful team to create innovative, cutting-edge design. Together we have honed the company’s look and feel with a modern and conscious aesthetic, achieving 30% sales growth for three consecutive years. I also worked to expand our network of affiliated brands, directing cross-channel partnerships with Deepak Chopra, Spiritual Gangster, OneLoveOrganics, Hanky Panky, Marie Forleo, Gabby Bernstein, REN skincare, Farmacy and Kimberly Snyder. With high visual standards and close attention to detail, I work to create beautiful and effective design.
Graphic Designer; Satya Jewelry
March 2014 - August 2014
I was hired at Satya Jewelry as a graphic designer at a time where the company was reinventing its image, and I was tasked with updating and improving the companies visual look. Working closely with the marketing team and Creative Director, I worked to ensure that branding was consistent across the board; including lookbooks, photo shoots, and web creative. I spearheaded a new social media strategy and gained new followers rapidly with a fresh direction and captivating photography. Working at Satya I became accustomed to the fast pace work environment of a fashion, meeting tight deadlines and reacting creatively to last minute updates.
Illustrator, Graphic Designer; Freelance
June 2012 - March 2014
During my senior year at Parsons, I began putting my skills to use as a freelancer. Upon graduation, I entered the workforce as an independent artist, producing design and illustration for a range of clients. I produced a children's video series, commercial work appearing on New York 1, as well as a series of logo designs and branding work.
BFA, Illustration; Parsons, The New School for Design